Email Marketing Tips Part 4: How to Sell Through Email


Building a mailing list is a fantastic way to make your audience feel as though they are on-board with your message and to gain more trust and more authority within your niche. But while building relationships with your fans or customers is important, what’s also highly important is that you make a profit in the short term! Most of us can’t afford to wait months or years until we start selling and so sooner or later, you will need to try promoting something that people will want to buy.

The way you go about this is different for emails though as compared with other forms of marketing. Read on and discover how to best go about selling through email marketing and making as many conversions as possible!

The Structure

A good structure that you can use in order to hype and then sell a product over a series of messages is referred to as AIDA. This stands for:

  • Awareness
  • Interest
  • Desire
  • Action

The key thing to recognize is that when you first contact your new subscribers, they will have no awareness of your products or services and no reason to be interested. You ned to start here then before you try and get them to really want whatever it is that you’re selling. This allows you to focus on providing value and building that trust initially, while simply mentioning your product in a very subtle way.

This is the same strategy that many film studios will use when they release ‘teaser trailers’. We often don’t see enough to be excited by the film yet, but we’ve seen just enough to be aware that it exists.

Interest comes through repeated mention and desire then comes when you start to describe the way in which your product can make your audience’s lives better. It’s when you start describing what it is like to hold your product or to use it and how it will inherently raise the status of the people using it.

The best thing about this stage is that the readers now have to wait until your next message before they can buy. Waiting is a great way to build more anticipation because we always want what we can’t have!

Finally, the action email will be the one where you ‘seal the deal’. This is where you will close and get the audience to act as quickly as possible by clicking and buying. Make sure to incentivize a raid decision, whether with a limited discount or limited stock!

More Uses for Your Mailing List

So, you’ve built a mailing list and now you’re using it to drive more traffic to your site and encourage more sales of your products. You’re developing a stronger relationship as a result and you have cut out the ‘middle man’ as it were by removing Facebook or Twitter from the equation.

But while these are great uses for email marketing, there are actually many more besides which you can use if you want to get even more profit and benefit from all your hard work. Here are some examples:

Surveys and Crowdsourcing

A mailing list is not just a marketing list – it is also an informational resource. Consider asking your mailing list questions and getting feedback from them regarding your ideas and your future plans.

Uses for Your Mailing List
Surveys and Crowdsourcing

After all, you are planning on selling the next digital product you make to this audience, right? Why not ask which products they’d like to see from you and then use that in order to make sure they are highly likely to buy!

Solo Ads

When you’ve read about solo ads thus far, you’ve probably been looking at them from the perspective of being a customer. But now you have your own large list, why not bring in some extra cash by selling adverts? Here you will get paid in order to do shout-outs, which is essentially like having a sponsor. It’s a very easy way to make money but of course the risk is that you can end up losing out by damaging the trust you’ve built with your audience. Avoiding this is a simple matter of carefully selecting the advertisers and handling the messaging in a way that is downplayed and respectful.

Exit Strategy

Here’s another very good reason to build a mailing list that many people won’t consider: you can sell it!

Mailing lists lose their value as soon as you try to sell them and this means that you can’t make a living by buying and selling emails. But while that’s true, a mailing list can significantly increase the value of your website if you come to sell that or your business. If this is your intended exit strategy, then building up a big mailing list is a very good use of your time.

Think of this like developing a property. While you wouldn’t get much money if you sold that hardwood floor, you can increase the value of your property by having it there.


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